BUILDING A MORE VALUABLE, TRANSFERABLE TRAVEL BUSINESS
EXIT PLANNING AND VALUE ACCELERATION FOR TRAVEL and Retreat COMPANIES
Open Air Consulting helps established tour operators, DMCs, travel agencies, tour guides, outfitters and retreat companies increase profitability, reduce owner dependence and prepare for investment, succession or sale.
Build a company that is easier to operate today and worth more when the time comes to transition.
YOUR BUSINESS IS SUCCESSFUL. BUT IS IT BUILDING LONG-TERM VALUE?
A successful business is not measured by revenue alone. Long-term value also depends on consistent profitability, reliable financial information, a capable team, efficient systems, manageable risk and the company’s ability to perform without relying too heavily on its owner.
For travel businesses, this also means understanding industry-specific factors such as seasonality, customer and supplier concentration, contractual protections, destination risk and the transferability of key relationships.
I help you see how these pieces fit together and determine which improvements will have the greatest impact.
Through business valuation, financial and operational analysis, strategic planning and ongoing advisory support, we strengthen the company behind the brand, so you can make better decisions, pursue sustainable growth and build a more profitable, resilient and transferable business that supports your goals today and creates more options for the future.
b2b consulting services
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Operations + Risk
Have you outgrown existing business systems? Chaos is a signal that it’s to update SOP’s. Let’s ensure your asset is protected and strong contracts are in place for all critical relationships. Having emergency response plans in place adds value to your company now and makes a safer investment. Clear up any bottlenecks and expense leaks along the way.
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owner dependence
Are you doing the work of more than one person? Does everyone report to you? Are you the only one able to solve problem or resolve customer service issues? It’s time, dear founder, to get out of the weeds. Together, we’ll find the funds to hire and methods to empower your team. This is your path to sanity and freedom.
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Pricing + Profit
Do your prices reflect the value of the services you provide, or mostly cover their cost of delivery? Profit is critical for growing your operations and your team. We’ll examine the different types of profit, your pricing strategy and make sure that when you raise your rates, it attracts more customers.
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Growth + value
You can reach for bigger, more ambitious goals without sacrificing yourself to get there. Growth shouldn’t require more chaos. We help you choose a sustainable path toward the business size and value that’s right for you. We turn big decisions into clear priorities so you can scale with focus, confidence and a lot less swirl.
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Exit Planning
Whether you plan to sell your business in 1 year or 10, now’s the time to prepare for what could be the biggest business transaction of your life. Learn the process and pitfalls of the sales process from someone who’s been there. When you’re ready to sell, you’ll be able to justify your sorry-not-sorry asking price.
TRAVEL-INDUSTRY EXPERIENCE MEETS EXIT-PLANNING EXPERTISE
“Having experienced the pain and thrill of selling a travel company, I take a very compassionate approach with all my clients. I understand that your business reflects your personality, preferred way of doing things and your values. I won’t diminish what makes it extraordinary, rather, my goal is to make sure that the business you sacrificed so much for over the years pays off in the end. The majority of companies that go to market never find a buyer because the company’s not ready and neither is the owner. Let’s make sure you’re one of the few that closes a successful deal at your ‘sorry-not-sorry’ asking price.”
— Elinor Fish, CEPA, founder of Open Air Consulting
providing A CLEAR PATH FROM BUSINESS SUCCESS
TO asset VALUE
Step 1
ESTABLISH YOUR BASELINE
Health + Value Assessment
Before deciding what to change, you need a credible understanding of what your company may be worth today.
The Business Health & Value Assessment provides an initial estimate of value, assigns a market multiple and a high-level view of the factors influencing it. You’ll also see what your business could be worth at a higher multiple.
This complimentary assessment includes a 1:1 consultation with me.
Step 2
DIAGNOSE THE OPPORTUNITIES
Value Gap Intensive
An initial valuation gives you a number. The Value Gap Intensive reveals what that number means for your specific goals and plans.
During this 3 to 5 week strategic diagnostic, we examine your business from the perspective of a buyer or investor.
The result is clarity, not a hundred-page report that sits on the shelf.
Know what deserves your attention for the next 90 days, what can wait and what materially affects your company’s value.
Step 3
BUILD AND EXECUTE
Empowered Exit Path
This 12-month engagement turns the diagnostic findings into measurable business improvements.
This is a private, high-touch advisory for owners who want ongoing strategic support as they strengthen profitability, improve leadership capacity, reduce risk and prepare for a full or partial exit or outside investment.
Lead a stronger company, create more options and realize the full potential of the asset you spent years building.
Your personalized CEO dashboard connects it all
Stop trying to lead your company through disconnected spreadsheets, accounting reports and isolated metrics.
Empowered Exit Path clients receive a premium business metrics platform featuring a personalized CEO dashboard. This dashboard clearly connects all the metrics that matter to you, from employee performance to enterprise value. Clearly see at a glance the ROI of each investment you make in your business.
No overwhelm; track only the metrics that matter to you. Get a the 30,000-foot view you need to make better decisions about where to invest, what to simplify, what to stop doing and what will create the most value.
yOUR BUSINESS MAY BE YOUR MOST VALUABLE ASSET
Don’t wait until a buyer approaches (or until you are too exhausted to continue) to find out whether the company is ready for its next chapter. This free Business Value Assessment shows you where your company stands today, what may be holding its value back and what to address first.