Welcome! I’m elinor fish

As an entrepreneur and female founder, I know what it’s like to care so deeply about your team and your customers that it keeps you up at night. I would joke that my business was a like my “second child” because it took just as much (sometimes more) of my energy than being a mom!

Over 14 years, I worked incredibly hard to build my business from a one-person operation to an international travel company with seven employees and dozens of contractors around the world, serving hundreds of travelers a year.

However, it took everything I had to keep my company going through the pandemic, and then to scale at an insane rate in the post-Covid travel surge.

By 2024, I was deeply burned out and knew it was time to sell my company.

Fortunately, I had been taking steps to prepare the company for sale over the previous two years. So when I had to sell for the sake my personal health and my team’s success, the process was a snap.

Selling my business was such a liberating and empowering process that I have since immersed myself in the world of M&A, expanding my financial knowledge and evaluating dozens of business for sale each month as a buyer and investor, mostly in the travel and tourism sector.

And I can tell you there are some telltale signs that make it obvious when a founder has planned their exist versus when they haven’t, and it makes a big impact on which deals close.

My goal is for you to never sell your company out of duress or for less than it’s worth, but rather, because you’re ready to do it on your terms and at it's highest value.

The good news is that the steps involved with preventing owner burnout are the same ones that turn your business (in which you toil every day) to an asset that makes you money while you enjoy your life. You’ve been in the years of hustle. You deserve to sit back and enjoy the rewards of all your hard work.

b2b consulting services

  • ceo dashboard

    We set up your personalized CEO Dashboard, which helps you track the data most important and relevant to your business. See how the actions you take now impacts your business health and value. Have the data you need to make strategic decisions that helps your business grow, builds team trust and better alignment.

  • Save Your Sanity

    Are you doing the work of more than one person? Does everyone report to you? Are you the only one able to solve problem or resolve customer service issues? It’s time, dear founder, to get out of the weeds. Together, we’ll find the funds to hire and methods to empower your team. This is your path to sanity and freedom.

  • Price for Profit

    Do your prices reflect the value of the services you provide, or mostly cover their cost of delivery? Profit is critical for growing your operations and your team. We’ll examine the different types of profit, your pricing strategy and make sure that when you raise your rates, it attracts more customers.

  • Cash is Queen

    You have sales, but do you have enough cash to grow? Let’s get “between the sheets” together (spreadsheets, that is) and get really clear on your gross versus net profit. Then we can explore ways to make more profit without having to plan a huge, expensive launch or invest a ton more in marketing.

  • exit planning

    Whether you plan to sell your business in 1 year or 10, now’s the time to prepare for what could be the biggest business transaction of your life. Until then, protect your asset with proper risk mitigation and succession planning. Learn the process and pitfalls of the sales process from someone who’s been there. When you’re ready to sell, you’ll be able to justify your sorry-not-sorry asking price.

  • Scale Without Spiraling

    You can reach for bigger, more ambitious goals without sacrificing yourself to get there. Growth shouldn’t require more chaos or more overworking yourself. We help you choose a sustainable path toward the business size and value that’s right for you. We turn big decisions into clear priorities so you can scale with focus, confidence and a lot less swirl.